Aging into AWARE


Low vision and aging.

According to online research, we’re about to witness a huge shift in the U.S. population. With the aging of the baby boomers, by 2029, 71.4 million people will be age 65 or older.

And what is a major byproduct of aging? Low vision.

Many people are born with blindness or vision impairments, but many, many, more develop them as they age, especially in their later years. This large population of aging baby boomers will also be the most technologically advanced group in history to hit that age range, thanks to the major role technology and the internet have played in society the last 20 years or so.

Advancements in medicine and technology have allowed baby boomers to remain active and increased life expectancy. With access to more cutting edge tools than any generation before and familiarity in utilizing these tools, this means that baby boomers will be on the lookout for technology to assist them in other areas of the aging process.

Like Aware. Aware can be used as an audio device or with large, bright ad colorful, print on your smartphone. What this means is that those with decreased sight or visual impairments can use their mobile devices to help them explore the world around them with either turn-by-turn audio navigation or written instruction, effectively replacing eyesight with valuable information, because as you know, we see with our brains and not our eyes. Aware is user friendly for all stages of visual impairment – like those boomers reaching their golden years.

Nobody’s immune to aging, but thanks to technological advances, this generation is positioned to do so with more freedom and independence than the generations before them. We’re proud to be part of that and to continue to create the necessary ‘Aware’ness people deserve.

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