SOLVING BEACONS' BIGGEST PROBLEMS MAKES LOCATION-BASED MARKETING MORE FEASIBLE


Screen shot of the article "Solving Beacons' Biggest Problems Makes Location-Based Marketing More Feasible"

Standalone beacons have several limitations—their batteries run out, they have to be mounted and they are rarely set up uniformly. Emmanuel Azih, founder and CEO of smart outlet provider BeaconGrid, spoke with eMarketer’s Maria Minsker about how BeaconGrid’s product overcomes some of these challenges.

BeaconGrid produces smart outlets embedded with beacon capabilities that work like beacon technology in a smartphone to collect location-based data.

Read the full interview here.

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